Every entrepreneur has in mind a list of relevant aspects that must be taken into account for his company to take off and work properly. From quality control of the products and services offered, to various ways of winning over potential customers and positioning in the market. 

Despite this, many times businessmen overlook the importance of public relations (PR), a very important aspect that can greatly facilitate the achievement of objectives and the building of a good reputation in the sector in which they operate.

Public relations is a set of actions that make up the strategic communication of a company, which seeks to build links and advantageous relationships between organizations and their target audiences.

Many times, entrepreneurs leave public relations aside, since they have little budget and their expenses must be executed in a very punctual and conscious manner; however, this aspect of a company's communication is extremely important, since from the beginning companies must build their reputation before their clients, partners, investors, suppliers, employees, media, among others. 

The media are a fundamental element, since a good communication strategy with them increases the possibility of success of companies; their presence in the media is a determining factor for their positioning and, for this, public relations are fundamental. 

In order to contribute to the media, it is necessary for the public relations manager to implement strategies to establish contact and have a close relationship with reporters and journalists. This becomes even more relevant when the latter work in the specific sector in which the company's activity is developed. 

For any company, but mainly for a startup, the role of public relations can be the difference between success or failure, as it helps new companies to generate identity, transmit credibility and lead to meetings between investors and audiences of interest to the organization. 

Its relevance lies precisely in building credibility, since it helps to connect with the audience and, once positioned, to maintain its relevance and reinforce its positioning. 

Its relevance lies precisely in building credibility, since it helps to connect with the audience and, once positioned, to maintain its relevance and reinforce its positioning. 

In this way, it is easier for startups to keep potential customers aware of their objectives, to generate more potential consumers and to increase their capacity to react and respond.

They also serve as an excellent tool to establish communication with public and private entities of great relevance, governments, society organizations, and make it possible for the company to distinguish itself from its main competitors, achieving its established goals and objectives.

At FactorTech, we help UK technology SMEs gain rapid access to simple capital solutions through early stage R&D funding. Our aim is to be the funding partner and work alongside them to achieve their business objectives.

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